THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents through the use of questionnaire, interview and observation, while, secondary data was collected from journals, internet materials and textbooks. Four hypotheses were tested using the Chi-square statistical tool and the results revealed that there is a significant relationship between personal selling and sales volume at Significant level of 0.05; and df=12. Finding from the study revealed clearly that personal selling is more persuasive among the marketing communication mix element. It aims at consolidating customers and maintaining the buyer-seller exchange relationship. Personal selling as a business strategy, helps representatives of a company to explain to their clients/customers how well the products/services can satisfy their needs. Therefore, Organizations should focus more on the customer by adopting personal selling as a marketing strategy.
Related Project Materials
THE EFFECTS OF POOR OFFICE ENVIRONMENT ON THE SECRETARY'S JOB PERFORMANCE
ABSTRACT
This research work “The effects of poor office environment on the secretary’s job...
POSSIBLE EFFECTS OF ELECTROMAGNETIC FIELDS (EMF) ON HUMAN HEALTH
ABSTRACT
This work on ”Possible effects of Electromagnetic Fields (EMF), Radio Frequency Fields (RF) and Microwave...
IMPACT OF STAFF DEVELOPMENT IN EFFECTIVE MANAGEMENT OF GOVERNMENT PARASTATALS
BACKGROUND TO THE STUDY
Tuoyo (1982) pointed out the electricity occupies a strategic position in the social and indust...
THE EFFECT OF LOW REVENUE PRODUCTION ON LOCAL GOVERNMENT DEVELOPMENT (A CASE STUDY OF UMUAHIA NORTH LOCAL GOVERNMENT)
ABSTRACT
Revenue generation is the nucleus and the path to modern development. Thus, the study...
AN EVALUATION OF THE IMPACT OF FRIENDLY ENVIRONMENT ON THE COMPREHENSIVE LEARNING OF SCHOOL CHILDREN
BACKGROUND OF THE STUDY
A learning-friendly environment (LFE) accepts, nurtures, and educates all...
BASIC TECHNOLOGY TEACHERS’ PERCEPTION ON THE AVAILABILITY AND UTILIZATION OF INFORMATION AND COMMUNICATION TECHNOLOGY FOR TEACHING IN SECONDARY SCHOOLS
ABSTRACT
This study examined basic technology teachers‟ perception on the availability and utilization...
NUTRITIONAL KNOWLEGDE AND PRACTICE AMONG EXPECTANT MOTHERS
ABSTRACT
The interaction between a pregnant mother and her developing baby are numerous and varied rang...
THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING
Abstract
Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants...
THE CONTRIBUTIONS OF MODERN COMMUNICATION EQUIPMENT TO JOB PERFORMANCE OF SECRERATIES IN SELECTION BUSINESS ORGANIZATIONS
ABSTRACT
This study examined the contributions of the latest communication office equipment to job efficiency of the secretary in Nig...
THE ROLE OF THE MILITARY IN INTERNAL SECURITY OPERATIONS AND HUMAN RIGHT IN NIGERIA
ABSTRACT
The main objective of this study is to find out the role of military in internal security operatio...
